Rhetorical Analysis Of Budweisers Lost Dog - 1004 Words

utumn Lewis Ms. Caldwell-Thomas English 101-010 12 October 2017 Rhetorical Analysis: Budweiser’s Lost Dog Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials â€Å"Lost Dog†, they attempt to show that your â€Å"buds† will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the â€Å"Lost Dog† commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos. Summary of â€Å"Lost Dog† A TV commercial, aired by Budweiser called†¦show more content†¦The commercial doesn’t actually have a narrator, but instead the storyline is shown through the use of the golden retriever puppy. The use of a dog as the spokesperson for Budweiser evokes the idea of looking at the pup as â€Å"man’s best friend†. The dog’s objective throughout the ad is to find his way back home. This plot causes the viewers to get a sense of trust and loyalty from the â€Å"face† of the ad, the dog. Through â€Å"man’s best friend† Budweiser was able to make the viewers believe what they were watching. Also, the history of Budweiser’s beer from 1876 helps build trust in the audience. Logos in the Lost Puppy The appeal logos, is probably the rhetorical strategy that lacks the most in this commercial. There are only a couple instances in the commercial that I believe Budweiser was trying to use logos to persuade the audience. Throughout the advertisement the producers of the commercial try to create an image of friendship between the horse, dog, and the man (the owner). They also portray the qualities of trustworthiness and pride through the golden retriever. By portraying these qualities through the dog, they furthermore reflect those qualities in the company, Budweiser. Since they used a dog as their spokesperson, they had to get the audience to appeal to the puppy in order to understand the message presented by the company. When the commercialShow MoreRelatedRhetorical Analysis Of Budweiser1924 Words   |  8 PagesOctober 2017 Rhetorical Analysis of Budweiser Super Bowl Commercial For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, â€Å"Lost Dog.† This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home